AlPunto Triathlon

Brand Identity / Brand Strategy / Implementation

Redesigning a triathlon Brand was a great experience that gave us the opportunity of developing a Brand that conveyed intensity, knowledge, and fraternity.

This brand has an excellent opportunity to stand out because few teams invest in their triathletes’ identities to generate acknowledgment and experience. The color orange distinguishes them, and their symbol transmits the sense of dynamism and intensity to convey their slogan: “Top performance makes me give my best.”