The new Brand Algorithmus developed for a consulting services firm specializing in computer systems in the US.

The name Algorithmus was created, taking into account the services of this firm, which developed through algorithms for the creation of optimized and updated systems for the specific needs of their clients in the digital era. This name conveys dynamism, variability, and technology.

For the visual identity, we created a symbol that represents the “algorithm” concept abstractly, with the client expressed in the center. We also designed clear and simple typography with unique traits.

The colors of the Brand represent an innovative and different personality within its category, giving it a versatility not only in form but also through its colors.

For this project, we developed the Brand Strategy, and it’s Naming, its Visual Identity, and its Implementation: traditional and digital.