We created a composite brand with the international seal “Regal Springs” and the brand name for Mexico “Mojarra Mexicana,” later developed all its implementation at the traditional and digital level.
The objective was to develop a “Real” brand with a strong personality that would denote prestige, confidence and, at the same time, transmit the “expertise” of a leading global aquaculture company very much in the style of “Regal Springs”. Distinctive typography designed to create a unique personality for the brand that would communicate the country’s roots, and at the same time, be timeless for its different uses and permanence in the market.
For the creation of their packaging line “Mojarra Mexicana” we developed a unique and differentiating graphic style for the fish category (Fresh and Frozen), from the type of packaging, to the “Visual Territory” created especially for “Regal Springs”, supported by the photographer @Yuri Benitez and the expertise of economa @Brenda Garcia we managed to transmit through the images, the flavor and texture of the product we wanted to achieve, making it more appetizing and attractive on the shelf.
Regal Springs Tilapia is a company that cultivates the best fresh and frozen mojarra-tilapia in different countries such as Indonesia, Mexico, Honduras, taking it to several markets among other USA and Canada, always taking care of the environment and collaborating with the economic development of the communities that dedicated to the aquaculture.