Grupo Pellas presents its new financial brand developed by 360Brand

Brand Identity / Brand Strategy / Digital / Experiences & environments / Implementation / Naming


The new Brand Marca Avanz is nowadays the new generation of financial services created by Grupo Pellas, which was acquired last year as Banco ProCredit.

Avanz is a new bank that breaks the status quo focusing on small and medium-sized enterprises that wish for the best. Avanz serves them through innovative financial services highly specialized with the use of technology and human warmth. They work on a client by client basis, to respond to their particular needs.

For this project, we developed: the Brand and Communication Strategies, its Naming, its Visual Identity, its Visual and Verbal Territories, the Printing System, the Digital and Traditional Implementation, and its Retail Design to give life to Banco Avanz.

The name Avanz defined as an agile name that represents dynamism, success, and the future. Its visual identity based on a looking forward symbol, always heading in the same direction. It conjugates two intertwining elements that symbolize an alliance between “Grupo Pellas and Technology and Innovation.” Its clear and simple typography will maintain a modern visual identity in the long term.

The colors of this Brand have a clearcut; an innovative personality has specially chosen for the Nicaraguan financial market. The slogan represents the mission of the Avanz Brand “Expanding your Horizon.”