The new Avanz brand is the new generation of financial services created by Grupo Pellas. Last year, this portfolio was acquired as Banco ProCredit.
Avanz is a new bank that breaks the status quo focusing on the Small and Medium-sized Enterprises that want nothing but the best, through highly personalized and innovative financial services. Avanz serves SMEs with the best technologies and human warmth, offering portfolios tailored to the needs of its different clients.
For this project, we developed this new bank’s branding strategy, its naming, its visual identity and its implementation and its communication strategy.
The Avanz brand is defined as an agile name, that manifests dynamism, success and a future. Its visual identity is a symbol that goes always forward towards the encounter of elements, that bring together an alliance between Grupo Pellas, technology and innovation.