Brand Manifesto Mukul - Luxury ResortEstrategia de Marca
Translate the brand essence and all workshop outputs into a global manifesto that help us bring more clients to Mukul / Guacalito de la Isla.
What is the big and powerful insight that will help us bring more clients to Mukul & Guacalito de la Isla in the years to come?
Design by nature, Genuine people, Barefoot luxury, Nicaragua our best kept secret (because that is what we are made of)/
“SANTUARIO DE ENERGÍA NATURAL” FOR AFFLUENT TARGETS
BALANCE SEEKERS: The power of nature and genuine experiences to restore and reconnect with what really matters
EXPERIENTIAL TRAVELER: A unique conjunction of natural beauties, exotic destination and genuine people to create the extraordinary experiences that nourish them.
TRENDY INFLUENCERS: Adventure and exclusivity full of mysteries and very well kept secrets.