Brand Manifesto Mukul - Luxury Resort

Estrategia de Marca

Translate the brand essence and all workshop outputs into a global manifesto that help us bring more clients to Mukul / Guacalito de la Isla.

 

 

What is the big and powerful insight that will help us bring more clients to Mukul & Guacalito de la Isla in the years to come? 
Design by nature, Genuine people, Barefoot luxury, Nicaragua our best kept secret (because that is what we are made of)/

“SANTUARIO DE ENERGÍA NATURAL” FOR AFFLUENT TARGETS

BALANCE SEEKERS:  The power of nature and genuine experiences to restore and reconnect with what really matters

EXPERIENTIAL TRAVELER:  A unique conjunction of natural beauties, exotic destination and genuine people to create the extraordinary experiences that nourish them.

TRENDY INFLUENCERS:  Adventure and exclusivity full of mysteries and very well kept secrets.