Medical Premium is a firm devoted to the distribution and commercialization of medical equipment and accessories.

We had previously developed their Brand, and in 2019 they called us back for the redesign of their Brand according to their new business model (close, accessible, and committed). The blue reminds us of the primary color of their first Brand, and we integrated a unique orange color to highlight its presence within the medical field. We chose atemporal and straightforward typography, conveying a visual hierarchy between “Medical” and “Premium” that allowed us to create a more compact and empathic Brand.